The Most Powerful Tool in Healthcare Marketing: A Patient’s Voice
These stories don’t just influence individual decisions; they have the power to shift perceptions, drive treatment adoption, and reignite purpose across entire organizations.
Why Healthcare Needs Product Marketers: Bridging the Gap Between Access and Sustained Engagement
Healthcare is evolving; the way we communicate about it should evolve too. Access alone is not enough. For digital tools and health interventions to make a real impact, people need to feel connected, motivated, and supported over time.
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Price Transparency is the New North in the PBM World
In this episode hear how improving benefit verification, prior authorizations, and patient affordability with smart integrations and real-time eligibility can streamline healthcare workflows.
Generation Generative: What Healthcare Marketers Need To Know About Generative AI
If you want your company’s website to pop up on the right side of an AI-generated response, it’s crucial to build rich, authoritative content so that AI crawlers find your site and use your information to generate these overviews, leading patients to your digital front door. Here are some practical ways to do that.
Lead Quality vs. Lead Volume: What Matters Most When Serving Vulnerable Populations
As scrutiny from CMS and the FCC increases, Medicare marketers must rethink how they source, verify, and engage leads. Taking the focus off lead volume and redirecting it to lead quality will help them demonstrate they run an ethical operation.
The Affordable Care Act’s Lasting Impact On Healthcare Marketing
Perhaps the most significant health policy of our time, it revolutionized coverage and access, as well as the way healthcare companies communicated. With its future uncertain, now is the time to look back on how it shaped a new era of healthcare marketing strategy and messaging.
Healthcare Marketing is Missing the Mark in Three Big Ways
Within the healthcare space, marketing can now be used for much more than increasing awareness and acquiring new patients; it can be a primary driver for ongoing patient retention and even a tool to improve patient outcomes.
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How (and Where) to Find the Best Value Rehabilitation Programs for Brain Injuries
Choosing the right brain injury rehabilitation program is a critical decision that can shape the future for you or your loved one.
Marketing’s Untapped Opportunity in the Medical Product Lifecycle
If marketing’s participation isn't already incorporated into a company's official product development process, they’re missing the boat.
Healthcare Marketing: Key Trends Shaping 2025
From a marketing perspective, there are three significant trends to watch in 2025 — strategic brand partnerships, AI-driven healthcare information delivery, and the fundamental shift in social media engagement paradigms.
The Role of Marketing in Building Trust Between Providers and Patients
Investing in strategic healthcare communications is not just good marketing, it is essential for organizations that want to restore trust and improve patient outcomes.
The Trust-Building Playbook: 5 Tips Every Digital Health Marketer Needs to Know
Building trust while simultaneously building products, selling, recruiting, and fundraising can feel impossible. But it's required whether you have the time or not, and it doesn’t stop no matter how big you grow.
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RCM Outsourcing: Balancing Human Expertise & Smart Technology
Greenway Health blends smart technology with human expertise to elevate revenue cycle.
5 Strategies to Better Connect Patients with Substance Use Treatment
How marketing can help patients find a treatment center that can address their long-term care needs
Decoding the Digital Footprint of Healthcare Professionals: A Roadmap for Pharma Marketers
Knowing where healthcare professionals are online, their preferred platforms, and what they do there is crucial for pharma marketers.
Common entrepreneur branding mistakes
The typical entrepreneur knows a little about a lot. They hustle swiftly, deliver quickly, and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better, and suffer a minor setback instead of a face-planting failure. When it comes to building the […]