The Role of Marketing in Building Trust Between Providers and Patients
Investing in strategic healthcare communications is not just good marketing, it is essential for organizations that want to restore trust and improve patient outcomes.
The Trust-Building Playbook: 5 Tips Every Digital Health Marketer Needs to Know
Building trust while simultaneously building products, selling, recruiting, and fundraising can feel impossible. But it's required whether you have the time or not, and it doesn’t stop no matter how big you grow.
Heard at HLTH 2024: Insights from Innovative Healthcare Executives
Executives from Imagine360, Verily, BrightInsight, Lantern, and Rhapsody shared their approaches to reducing healthcare costs and facilitating digital transformation.
5 Strategies to Better Connect Patients with Substance Use Treatment
How marketing can help patients find a treatment center that can address their long-term care needs
Decoding the Digital Footprint of Healthcare Professionals: A Roadmap for Pharma Marketers
Knowing where healthcare professionals are online, their preferred platforms, and what they do there is crucial for pharma marketers.
Common entrepreneur branding mistakes
The typical entrepreneur knows a little about a lot. They hustle swiftly, deliver quickly, and fail fast—all necessary components of earning the winning ticket. However, it’s in their best interest to know a little more, deliver a little better, and suffer a minor setback instead of a face-planting failure. When it comes to building the […]